1. The ultimate form of the growth flywheel!
The points mechanism of the all-chain trading platform UniversalX has added content mining, similar to Kaito's model; by posting related content on Twitter, you can earn points.
Thus, not only has the last engine component for UniversalX's product growth been completed, but it has also become the ultimate form of product growth!
The points mechanism of UniversalX can be said to set an example for all Web3 projects, becoming a paradigm.
This mechanism includes three types of mining: transaction mining, social mining, and content mining.
(1) Transaction mining is about increasing transaction volume, encouraging users to trade more.
(2) Social mining is about inviting friends and includes a multi-level invitation system where commissions can be earned.
(3) Content mining is about producing high-quality content, generating community spread, including brand promotion, and is a more subtle way of growth.
With the three types of mining combined with points and rankings, the growth flywheel of UniversalX has been fully realized!
The points mechanism of UniversalX is a model for all Web3 projects and is truly worth analyzing as a typical case.
We can continue to delve deeper into the points mechanism of UniversalX.
2. Transaction mining
When TVL can also be faked, transaction volume becomes the most authentic evaluation standard for projects.
By filtering quality users through real transaction volume, a very solid foundation can be laid for the mainnet ecosystem.
You invest real money on the UniversalX trading platform, and every transaction turns into 'diamonds,' building your wealth foundation.
Transaction mining is a microcosm of the 'jungle rules' in the Web3 world: wealth skews towards the doers, and the strong stay strong.
It taps into the most primal impulses of human nature: the desire for wealth and the obsession with ranking.
What you are increasing is not transaction volume, but your ambition.
3. Social mining
Social mining borrows from Web2's fission marketing (like Pinduoduo) and is commonly seen in early project invitation mechanisms in Web3.
However, UniversalX adopts a multi-level commission system, which further optimizes incentive distribution, rewarding core users (first-level invitees) while encouraging overall community expansion, becoming a classic model for Web3 user growth.
In the UniversalX mechanism, when you invite a friend who earns 4 diamonds, you get 1; the multi-level commission allows you to stand at the top of the pyramid, enjoying the fission dividends.
This is not just about inviting people; it's a game of monetizing social capital.
Social mining hits another soft spot of human nature: the desire for connection and control.
It upgrades the fission marketing of Web2 (the bargaining logic of Pinduoduo) to the power distribution of Web3.
This is the ultimate interpretation of 'relationships are productivity': your social circle determines your wealth circle!
4. Content mining
Content mining is an emerging trend in Web3 projects, with the last phenomenon-level content mining product being Kaito's 'Yap Yap' mechanism (Kaito rewards users through AI-driven social interactions).
Content mining can be verified as very effective.
UniversalX's 'Yap Yap' mimics Kaito, posting on Twitter, writing analyses, and creating tutorials; as long as the content quality is good enough, diamonds can be earned.
Content mining is the 'soft revolution' of Web3; it transcends the direct game of money and targets the high ground of thought.
It taps into the highest-level desires of human nature: to be seen and recognized.
It tells you: Wealth can be bought, but influence can only be created.
So, this is a game of power in thought; the one who tells the best story wears the invisible crown.
5. Points and rankings
The combination of points ranking and three types of mining is generating a chemical reaction in Web3.
Points quantify your efforts, while rankings amplify your status.
At this point, users will fall into a kind of 'frenzy cycle': focusing on rankings while increasing transaction volume, rising rankings stimulate you to invite others and post, and soaring points push you to increase trading.
Points and rankings are like whips, driving your will, making it hard for you to stop.
In the end, the growth flywheel of UniversalX begins to spin, with transaction volume, user count, and community heat all taking off!
6. To summarize
Points are not just points; they are a carefully designed 'humanity experiment.'
Transaction mining represents wealth, social mining represents power, and content mining represents influence. Together, the points game is no longer a cold digital game, but a game of humanity.
This is the charm of product design; this is the internal drive of product self-growth.
When I saw that UniversalX added social mining, I was really excited.
I have previously written many related articles, and I can say I was among the first bloggers to write about chain abstraction and UniversalX.
With content mining, it's not just one's own efforts that can be rewarded; more importantly, it's about growing alongside a new project. Seeing this project achieve greatness really gives a strong sense of accomplishment.