How to create impactful content? Many people rack their brains, studying hot topics, dissecting traffic secrets, and even spending a lot of money to learn various 'follower-increasing tricks.' Instead of thinking about what content to create, it’s better to first consider what kind of person you are.
What people want to see is real, living individuals.
Why isn't anyone watching your content? Because what people want to see is not cold 'content,' but real, living people. There are so many ways to access information now—news aggregation sites, search engines, AI tools— that can organize a pile of information for you in no time. Why would users spend time watching your content? Because you are interesting, your story has warmth, and your attitude resonates.
For example,
With hundreds of thousands of fans. He doesn’t teach practical skills or post tutorials; he just shares his life insights every day, like 'I worked overtime until dawn today and almost broke down, but thinking of my family helped me push through.' This kind of genuine emotion makes fans exclaim, 'So real.' Conversely, accounts that rigidly teach knowledge often go unnoticed. Why? Because users want emotional connection, not cold 'information piling.'
Knowledge is not valuable; awakening someone is worth a fortune.
There was a very impressive teacher who once said something that enlightened me: 'Mr. Ben does not deign to teach knowledge.' At first glance, this sounds a bit arrogant, but upon reflection, it makes a lot of sense. Knowledge and content are everywhere now. If you want to learn about investment, search for tutorials on Bilibili; if you want to learn English, download an app to self-study. The cost of acquiring knowledge has become so low that self-study is enough.
But what can truly change you is not knowledge, but a phrase that can 'wake up the dreamer.' For example, my teacher once told me: 'Don't always think about proving yourself; just be yourself.' This sentence directly freed me from anxiety. This kind of awakening cannot be found no matter how many tutorials you take or how many books you read. The people who can say such things often have profound experiences and unique personal charm.
Influence comes from what kind of person you are.
So, where does influence come from? It’s not about how much content you’ve created, but what kind of person you are. Users are drawn to your authenticity, your attitude, and your values, not how much 'practical knowledge' you’ve shared.
First be a person, then create content.
So, don’t rush to create content; first ask yourself: **What kind of person am I? What unique experiences and insights do I have? What different perspectives can I offer others?** If you are a humorous person, then share funny daily life; if you are a thoughtful person, then write some deep insights. Content is just a vehicle; your personal charm is the core.
I have a friend who used to mimic others and learn trending tricks in self-media, resulting in very few followers. Later, he simply let himself go and started sharing his funny daily life as a 'socially anxious programmer,' like 'I was too scared to speak in the meeting today and secretly coded while being caught by the boss.' What happened? He gained 50,000 followers in a month. Why? Because he presented himself as a real person, and fans thought, 'This person is really interesting.'
Instead of spending time researching 'what content to create,' it’s better to spend time cultivating 'what kind of person to be.' Knowledge and content are something users can find on their own; but what can awaken them is only the living, breathing you. Influence has never been about piling up content, but rather a projection of personality. So, stop getting hung up on topics, and first ask yourself: What kind of person am I? What unique warmth can I bring to others?
Put down the tricks and live your true self. Your influence will naturally follow.
You need to take the time to dissect what kind of person you truly are; the process is very painful.
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