Recently, the crypto market has once again become a hot topic - rumors that "Trump family plans to invest in Binance" have sparked heated discussions, while Bitcoin has fallen below 81,000 USDT in just a few weeks, and market sentiment has fluctuated.


For the upcoming Web3 projects, this is both a challenge and an opportunity. Investors are becoming more cautious, user acquisition costs are rising, and traditional marketing strategies are becoming ineffective. But history shows that market adjustment periods are often windows for the rise of new models and growth strategies.

In the new cycle, token model design or product innovation alone can no longer determine the success of a project. How to build an efficient marketing system and form a long-term community consensus is the key to breaking through the market dilemma.

From market sentiment to user growth: What changes have taken place in Web3 marketing?


The sharp fluctuations in Bitcoin prices show that market sentiment is still an important factor in the pricing of crypto assets. When news such as "Trump family invests in Binance" becomes a hot topic, we can clearly see that the crypto market is entering a new era of "influence-driven" - policies, celebrity effects, community atmosphere and narrative logic are all affecting the market performance of Web3 assets.

For Web3 projects that are about to go live, this brings about three major changes in marketing trends:

1️⃣ Investors are more cautious, and the ROI (return on investment) of a single marketing channel has dropped significantly

2️⃣ Community remains at the core of Web3 development, but organic growth becomes more difficult

3️⃣ KOL (Key Opinion Leader) marketing is accelerating its transformation, and social fission has become a key variable

This means that the traditional combination of "KOL + airdrop + advertising" can no longer adapt to the new market environment. Project parties need a more systematic marketing strategy to truly connect with target users, enhance brand influence, and achieve sustainable growth.

How do Web3 projects find the optimal growth path?

1. KOL Marketing: From Traffic Piling to Real Influence

In a bull market, KOLs can attract a lot of attention in a short period of time, but now investors are more rational, and traffic data is no longer the only criterion for measuring influence. The key question is:


✅ Are the KOL’s audience real Web3 participants and do they have investment tendencies?

✅ What are the results of past promotion projects? Is it short-term speculation, or has it formed long-term holders?

✅ The activity level and interaction quality of fans. Are they real users or robots?

In order to improve the accuracy of KOL marketing, CryptoBoost is using AI technology to screen high-quality Web3 KOLs. By analyzing historical promotion effects, audience investment behavior, and on-chain data, it helps project parties accurately match influencers who can truly drive conversions, rather than just traffic stars.

Compared with the traditional "traffic delivery" model, data-driven KOL screening method is becoming a new trend in Web3 marketing.

2. Social media marketing: from public domain traffic to private domain refined operations

In the Web2 era, brand marketing relies on centralized platforms such as Google, Facebook, and TT, while the growth logic of Web3 is more inclined towards social fission + community-driven.

But the problem is that the cost of public domain traffic is getting higher and higher. How can we retain users and truly form a community?

🔹 Task incentive system——Through the task system (inviting friends, holding NFTs, participating in governance, etc.), improve community activity and enhance user stickiness.

🔹 NFT Membership System——Let NFT holders enjoy exclusive rights and interests, improve loyalty and long-term retention rate.

🔹 AI Intelligent Community Management——CryptoBoost provides intelligent community management tools that can identify high-value users, automatically assign permissions, and improve the quality of Discord/Telegram communities.

These strategies have been successfully verified in fields such as DeFi, GameFi, and SocialFi, and have gradually become the standard approach for Web3 marketing.

3. Intelligent airdrop: from “cast-net distribution” to “precise user reach”

In the past, airdrops often attracted arbitrageurs who would sell the tokens immediately after receiving them, causing increased selling pressure in the market and failing to bring about real community growth.

Today, project developers are adopting more precise and scientific airdrop strategies to ensure that tokens fall into the hands of real core users.

💡 On-chain data screening - combined with CryptoBoost's AI analysis, identify real long-term investors and prevent tokens from being acquired by wool parties.

💡 Community Contribution Incentives - Only members who truly participate in community interactions and provide content value are eligible for airdrops.

💡 Dynamic airdrop strategy - distribute rewards with different weights based on user behavior. For example, long-term coin holders and DAO contributors can receive rewards with higher weights.

This data- and AI-based airdrop strategy is becoming a new growth standard, which not only improves user quality but also reduces market selling pressure.

Web3 enters the era of “integrated marketing”: building a one-stop growth engine

From KOL placement and social fission to precise airdrops, community growth, and brand PR, the marketing methods in the Web3 field are shifting from "single tactic" to "full-link integration."

If we say that in the Web2 era, ByteDance's "massive engine" made the marketing system of enterprises standardized and efficient, then Web3 is also ushering in a "full-stack marketing solution" that allows project parties to complete the following in one stop:

✅ KOL influencer marketing——AI empowerment, accurate screening of the most influential people in investment

✅ Social media growth - creating community fission and long-term private domain traffic

✅ Intelligent community management——AI optimizes Discord/Telegram communities to increase interaction rates

✅ Accurate airdrop strategy - data-driven, so that token rewards can truly reach core users

✅ Brand PR communication——Layout in mainstream crypto media to improve the credibility of the industry

✅ Display advertising marketing - accurately reach real investors such as DeFi, CEX, DEX, wallets, etc.

In this process, CryptoBoost is building a Web3 version of the "massive engine", allowing Web3 projects to complete integrated marketing with one click, optimize marketing budgets, and improve user growth efficiency.

The market is changing, but the essence of marketing remains unchanged

Web3 is still evolving rapidly, and cyclical market fluctuations will not change the long-term trend of the industry. However, in the face of increasingly fierce competition, marketing efficiency and user acquisition capabilities will determine the life and death of a project.

From KOL selection and social fission to AI-driven precision airdrops and full-link integrated marketing, Web3 marketing is entering a new stage. Projects that can use data and intelligent means to improve marketing efficiency will become the winners of the next growth cycle.

Is your Web3 project ready for this new era of marketing?