📉 Decision Under Uncertainty in the Crypto Market: How Heuristics and Biases Affect Your Investments 💡

The crypto market is a chaotic environment where decisions need to be made with limited information and high volatility. To cope with this uncertainty, investors rely on heuristics – mental shortcuts that simplify choices, but can lead to cognitive biases and suboptimal decisions. Here are some practical examples in the crypto world:

🔹 Representativeness Heuristic: Many investors buy new memecoins just because they resemble Dogecoin ($DOGE), ignoring real fundamentals. The "looks like, must be" effect can lead to losses.

🔹 Availability Heuristic: Sensational headlines influence decisions. After the collapse of FTX, many believed that all exchanges would fail, causing panic and massive withdrawals.

🔹 Anchoring: Those who bought Bitcoin at $60,000 have difficulty accepting that the market has changed. Clinging to the "fair price," many hold onto assets even in the face of evidence of prolonged decline.

🚨 Biases that Distort Decisions

✅ Overconfidence: Traders believe they "master the market" and make leveraged bets, leading to massive liquidations.

✅ Confirmation Bias: Maximalists ignore innovations that challenge their beliefs, missing growth opportunities.

✅ Loss Aversion: Many refuse to sell failed tokens, preferring "eternal HODL," even when logic suggests otherwise.

📊 How to Avoid Mental Traps?

✔ Diversify your portfolio

✔ Periodically reassess your strategies

✔ Don’t rely solely on emotions or narratives

In the crypto market, those who understand their own psychology make better decisions. Are you in control – or do your emotions dominate your investments? 🤔🚀

#PsicologiaDoMercado #CriptoBR