Summary: Advice for young women: Curiosity + Confidence = Infinite Possibilities
Article Author: 0x9999in1, MetaEra
'Why are there so few female entrepreneurs in the Web3 industry?'
'Is it due to a lack of ambition or a lack of strength?'
'Perhaps the answer is not that simple.'
In the world built on code, cryptocurrencies, and decentralized dreams, Rita, CEO of Yuan Coin Technology, provides us with a unique perspective through her experiences. Her story is not only the growth history of a female leader but also a vivid interpretation of the 'She' power in the Web3 era.
Women’s Perspective: Empathy and User Experience
'Women’s perspective is more emotional, and their empathy is stronger,' Rita said straightforwardly.
In her view, one of the core issues in the Web3 industry is how to make it easy for ordinary people to understand and use blockchain technology. And women's empathy is precisely the key to solving this problem. 'For Web3 to be widely applied, it must provide valuable experiences to users.'
Using the account opening process of Yuan Coin Technology as an example, Rita shared how she optimizes product design through personal experience. 'I personally feel whether each page and each word is clear and understandable. A friendly customer experience is one of our core competitive advantages.' She believes that a woman's perspective can help the team better understand user needs and provide new ideas for product innovation.
'Demonstrations are more persuasive than a thousand words,' she concluded.
From Alipay to Web3: A Curiosity-Driven Metamorphosis
Rita's career is much like a 'curiosity-driven' adventure.
In 2010, she joined Alipay, experiencing the transformation of internet finance from Web1.0 to Web2.0. Then, she jumped into the 'rabbit hole' of Web3, starting her metamorphosis from traditional finance to crypto finance.
'Learning new things is like an adventure for me.' Rita describes herself as someone with 'overflowing curiosity.' When she first encountered Bitcoin and blockchain, it felt like opening a door to a new world. 'That feeling was like diving into a bottomless rabbit hole; the more I learned, the more interesting it became, and I realized what it means to have endless knowledge.'
Her advice is simple: maintain curiosity and bravely try new things. 'Web3 is a field full of unknowns, but it is precisely this unknown that makes it full of possibilities.'
The 'Invisible Barriers' of Female Entrepreneurs: Risk Preference and Confidence
'Why are there so few female entrepreneurs in the Web3 industry?' Rita does not shy away from this question.
She believes this is related to the differences in risk preferences between genders. 'Women may not have as high a risk tolerance as men, but that doesn't mean they are unsuitable for Web3.' She uses Yuan Coin Technology's stablecoin sector as an example, illustrating that women can also shine in fields with long-termism without necessarily engaging in high-risk jobs.
But she also points out that another invisible barrier faced by female entrepreneurs is confidence. 'Men find it easier to build confidence, while women often doubt whether they can truly succeed.' Her advice is: believe in yourself and find your own path. 'All roads lead to Rome; your way can also succeed.'
The 'Secret Weapon' of Female Leaders: Sensitivity
From Ant Financial to the current crypto finance for decades, Rita has always been a female leader with a unique management style. 'Female leaders tend to be more emotional in managing teams,' she explained. 'We not only focus on results but also on everyone's feelings during the process.' This 'empathy' makes her team more united and more creative.
Rita does not believe that female leaders must mimic male management styles. 'I also think that every leader's management style and approach are different. As for how to succeed? Everyone has their own style; the important thing is to find a path that suits you.' She emphasizes that being humble and open to learning and absorbing others' ideas is also very important. 'All roads lead to Rome; you can also succeed in your own way.'
Women-led Web3 Projects: The Future of Niche Markets
When talking about women-led Web3 projects, Rita's eyes lit up.
'NFT projects like World of Women are a sign of the Web3 industry maturing.' She believes that projects focusing on female user groups are not only a business opportunity but also an important step toward promoting industry diversity.
'Women and men have very different needs and experiences.' Rita predicts that more Web3 projects targeting female users will emerge in the future, 'This is a niche market that cannot be ignored.'
Advice for young women: Curiosity + Confidence = Infinite Possibilities
For young women wanting to enter the Web3 industry, Rita offers two keywords: maintain curiosity and confidence.
'For those who have not yet entered the Web3 industry, understanding the crypto industry through mainstream media might seem high-risk and gambling-like, but it is truly an industry that creates customer value and addresses the pain points of traditional finance, requiring talents from all walks of life.' She said, 'Whether you are a technical expert, product manager, or marketing operator, you can find a suitable position here.'
Her advice is simple and practical:
Maintain Curiosity: Learn new things, enrich yourself, explore unknown areas.
Believe in Yourself: Do not be bound by external prejudices; find your own path.
Love for the payment and financial industry
After returning to Asia from Europe last year to join Yuan Coin, Rita has a clearer expectation for herself and Yuan Coin. 'My love for the payment and financial industry, along with my curiosity for continuous innovation in this industry, has always driven me forward and is the reason I joined Yuan Coin.' She believes Yuan Coin is at the right time and place. With the continuous clarification of the global regulatory system for stablecoins and the ongoing enrichment of the ecosystem, the third-generation global payment system based on stablecoins is taking shape.
'We are making comprehensive layouts from all levels of Web3 payments (client layer, deposit and withdrawal layer, asset layer, clearing layer),' Rita confidently stated. 'In the next three to five years, stablecoins will become a common 'other' currency in corporate and personal accounts. I am fortunate to lead Yuan Coin in participating in this unstoppable wave.'
Conclusion: The 'She' Power of the Web3 Era
Rita presents not only the growth story of a female leader but also a microcosm of the 'She' power in the Web3 era.
She uses empathy to optimize user experience, curiosity to drive cross-border learning, and confidence to break gender biases. She uses her personal experience to validate a point: in the world of Web3, women can not only establish themselves but also change the future of the industry in their own way.
Introduction to Rita
Rita is the CEO of Yuan Coin Technology. Before joining Yuan Coin Technology, she held significant positions at Alipay for 10 years, serving as the head of the European region, expanding its European business, and also as the CEO and director of Alipay UK. Additionally, Rita has also served as the CEO and president of the UK licensed virtual currency company, Mode.
Yuan Coin Innovation Technology Co., Ltd. is a blockchain-based digital wallet and stablecoin company. It currently has two major businesses: the 'Yuan Coin Wallet' that supports fiat payments and the upcoming 'Hong Kong Dollar Stablecoin.' The company recently announced the completion of a $7.8 million Series A1 financing round. In this round of financing, Yuan Coin Technology received strategic investments from well-known industry companies such as Sequoia China, Hivemind Capital, Aptos Lab, Hash Global, SNZ Capital, Solana Foundation, Anagram, and Upward Capital.