Abstract: The story of a "serial entrepreneur" who likes to explore new things.

Article author: Ada, MetaEra

In the turbulent Web3 industry, there is a Chinese female entrepreneur who, with courage, wisdom and perseverance, has carved out a niche for herself in this field full of challenges and opportunities. She is TruBit CEO Maggie Wu, a serial entrepreneur and a staunch promoter of the Web3 industry. Her story is a wonderful history of struggle, and I believe it will inspire more women to bravely pursue their dreams.

A serial entrepreneur who constantly challenges himself

Maggie Wu's entrepreneurial story began in college. At that time, when her classmates were still enjoying a comfortable campus life, she had already interned in various companies and accumulated valuable industry experience. In her words, "I knew what I wanted very early and was willing to give 100% of my effort for it."

After graduation, she went to the United States to engage in international trade. In this field, she successfully earned her first pot of gold with her hard work and wisdom. However, she was not satisfied with this. Maggie Wu defines herself as a "serial entrepreneur" who likes to explore new things. Perhaps it is this curiosity that leads to the following story.

In 2008-2009, the global economic crisis was like a huge dark cloud that enveloped the entire world, causing countless people to panic. But Maggie Wu saw hope in this darkness. When others were afraid and retreating, she keenly captured new opportunities and stepped into the investment field without hesitation. This decision not only changed her life trajectory, but also laid the groundwork for her future entrepreneurial journey.

In 2017, the blockchain wave swept in. Maggie Wu was introduced to Bitcoin by a friend. She was deeply attracted by the potential of this emerging technology and began to study the blockchain white paper in depth to understand the Ethereum ecosystem. After in-depth research and thinking, she firmly believed that the blockchain and Web3 industries had huge development potential, so she decisively went all in and established a fund specializing in digital asset investment - Krypital Group.

Perhaps this proves the saying: "Opportunities come to those who are prepared." Since she came into contact with many digital currency exchanges during the investment process and gained a certain understanding and accumulation through in-depth research on the exchanges, Maggie Wu saw the opportunity for the development of crypto finance in Latin America during a later trip to Latin America to investigate the market, thus starting the entrepreneurial journey of TruBit.

From international trade to investment, and then to firmly engaging in the Web3 industry, each of Maggie Wu's transformations seems bold, but it also highlights her character trait of constantly challenging herself.

When asked why she likes to constantly challenge herself and defines herself as a "serial entrepreneur", Maggie Wu said naturally: "This may be due to my personality. I am born to like exploring new possibilities."

Perhaps influenced by her family environment, Maggie Wu has been curious about the business world since she was young. During her elementary school summer vacation, she tried to do some small business and realized the logic of buying low and selling high. She smiled and said, "I hope not only to go from 0 to 1, but also to constantly challenge myself and break through boundaries to achieve from 1 to 10,000.

The rise of TruBit: Adherence to compliant operations and diversified team management

The story of TruBit is like an adventure full of surprises and challenges, with both accidental sparks and inevitable persistence.

It was a chance encounter that led Maggie Wu to embark on a journey to Latin America. The purpose was to investigate the market and find investable projects, but she accidentally opened the door to a new world. In this vibrant and slightly complex land of Latin America, she keenly captured a huge opportunity - the Latin American market, a corner ignored by the traditional financial system, is facing inflation, currency instability, and a large number of people do not have bank accounts. It is difficult to obtain legal tender such as the US dollar. However, the decentralization and convenient transactions of digital currencies seem to be tailor-made solutions for them. Maggie Wu instantly realized that this market contains unlimited possibilities, and she is determined to start a new entrepreneurial journey here.

Therefore, she plunged into the Latin American market without hesitation and founded TruBit, a compliant digital currency platform. This platform not only covers digital currency transactions, but also extends to various application scenarios such as payment, serving both B-end and C-end customers, and is committed to bringing more convenient and efficient financial solutions to the local market.

TruBit became her bold attempt in the field of Web3. She said with great anticipation: "Our vision has never changed, which is to promote the popularization and application of blockchain technology, make it truly integrated into mainstream society, and create more extensive value."

"Compliance operation" is the basic requirement that Maggie Wu set for TruBit from the beginning. However, compliance of digital currency-related businesses in Latin America is something that almost no one has tried. Regulators also know very little about this type of emerging business and do not know how to regulate it.

What’s more difficult is that the process of obtaining a license is long and arduous. From preparing materials to communicating with regulators, each link takes a lot of time and energy. In this process, problems such as financial pressure and team management also follow one after another. Many companies chose to give up when faced with these difficulties, but Maggie Wu did not. With her firm belief and tenacious perseverance, she led the team to persevere. After three years of hard work, they finally got Mexico’s first digital currency compliance operating license.

“Persistence is the key to our success,” she concluded. “In this process, I not only learned how to communicate with people in different cultural backgrounds, but also honed my ability to stay focused and move forward in the face of challenges and uncertainties.

TruBit's team members come from different countries and cultural backgrounds, including Mexicans, Americans, Chinese, Argentinians, Brazilians, etc. How to lead such a diverse team is another important issue she faces.

“The first thing is respect. Respect the culture and customs of each country.” Maggie Wu said, “We cannot use one model to manage everyone. Instead, we need to adapt to local conditions, understand the way of thinking in different cultural backgrounds, and build a foundation for mutual trust and collaboration.”

At the same time, she also focuses on selecting talents that match the company's philosophy. During the recruitment process, she will conduct multiple rounds of interviews and tests, not only to examine the applicants' professional abilities, but also to focus on their learning abilities, teamwork abilities, tolerance for different cultures, and whether they agree with the company's values. She hopes that all team members can be proactive, keep learning, and grow with the company. Under her leadership, although the TruBit team is small in number, everyone has outstanding abilities, and can both work independently and work closely together to promote the company's growth and innovation.

Today, TruBit is focusing on applying digital currency and blockchain technology to cross-border payments. "We see great potential in digital currency in cross-border payments, which can effectively solve many pain points of traditional payment methods," said Maggie Wu. "Our goal is to provide enterprises with efficient and low-cost cross-border payment solutions."

TruBit currently focuses on B-side customers. Maggie Wu believes that the B-side market has a huge demand for digital currencies. In Latin America, companies used to rely mainly on SWIFT for cross-border payments, but this method not only takes 5-7 days to arrive, but also costs 2%-3%, and companies lack better options. TruBit, relying on a professional team and compliant operations, provides a more efficient and cost-effective solution. Funds can usually be received within a few minutes to tens of minutes, and the transaction cost is less than 1%.

At the same time, TruBit is also continuing to expand the C-end market. For Latin American immigrants in the United States, cross-border remittances used to rely mainly on Western Union, which not only had high fees and slow speeds, but also required physical outlets to operate. Now, they can complete transfers at a lower cost and faster speed through TruBit. In addition, by serving B-end customers, TruBit indirectly reaches more C-end users in a B2B2C model, allowing more people to enjoy more efficient and more inclusive cross-border payment services, making the application of digital currency truly integrated into daily financial scenarios.

The awakening of "her" power: leading the new journey of women's entrepreneurship

As a female leader who has achieved certain results in the Web3 industry, Maggie Wu has a deep understanding of the role of women in this field. "It's great that more and more women are joining this industry!" she said excitedly, "Although this industry is still dominated by men, the proportion of women is gradually increasing, which gives me hope."

Maggie Wu believes that women starting businesses in the Web3 industry is like walking on a rugged mountain road, with both beautiful scenery and difficult challenges. "Women are generally more resilient and more able to withstand pressure than men," she said. "We won't give up easily. Even if the road ahead is full of thorns, we will try our best to persevere." She also mentioned that women have a relatively strong sense of risk and will not take risks easily. "This protects us from some major risks to a certain extent, but it may also cause us to miss some opportunities," she said with emotion.

Women may face more difficulties in obtaining investment and resources. Maggie Wu recalled that she was often one of the few women in some high-end industry events, and sometimes even encountered others looking at her with tinted glasses. "People tend to judge my ability based on my appearance and gender, and ignore my professionalism and achievements." She paused, but then said firmly: "But I think women should not back down because of this, but should work harder to prove themselves."

Maggie Wu thought for a long time when talking about female role models. She believes that a true role model is not only successful in business, but more importantly, it can have a profound impact on society and the future of mankind, and inspire others on a spiritual level. "In fact, there are many excellent female role models in the world, and each of them has something worth learning. For me, the key is not gender, but the wisdom, courage and influence they show." She said.

Maggie Wu firmly believes that outstanding female leaders share some common traits, such as resilience, ambition and knowledge. “These traits enable us to persevere in the face of difficulties, set higher goals, and use knowledge to solve problems,” she said. “But everyone has their own unique experiences and personalities, which ultimately form our unique selves.”

Maggie Wu has many suggestions for young women who want to enter the Web3 industry. She emphasized that first of all, you need to think clearly about your goals and what kind of person you want to be. Before entering this industry, you need to have an in-depth understanding and research of the industry and develop a clear career plan. She also reminded young women to choose jobs and internships carefully. When submitting a resume, you should think about whether the job can improve your abilities and whether it is in line with your career plan.

Maggie Wu is confident about the future of female power. "I believe that as more and more women join this industry, the power of women will be seen by more people," she said. "We can not only succeed in this industry, but also bring unique perspectives and values ​​to the industry."

Maggie Wu's story is a wonderful display of women's success in the Web3 industry, and also another powerful interpretation of her power.

About Maggie Wu

Maggie Wu is a pioneer in the cryptocurrency field for many years. She is also an outstanding investor and entrepreneur with more than 20 years of global multi-industry experience.

In 2020, Maggie Wu founded Galactic Holdings, which is committed to empowering Latin American users through digital financial products. Its products such as TruBit Business, TruBit Wallet, MasterCard Prepaid Card, and TruBit Pro Trading Service provide users with a full range of digital financial solutions. TruBit initially provided compliant fiat currency deposit and withdrawal services in Mexico, Argentina, Colombia, Peru, Brazil, and Hong Kong, and has now expanded its trading, remittance, and payment services to Asia, Latin America, the United States, and Europe.

Under the leadership of Maggie Wu, TruBit has made its mark in the field of stablecoin-driven global payments, not only revolutionizing the traditional bank transfer model, but also promoting the widespread use of cryptocurrencies around the world.