Women are increasingly investing in crypto, favoring Bitcoin and long-term holdings, but 81% still report a lack of education as a barrier to adoption.

Women are showing an increased interest in cryptocurrency investments, with the majority favoring long-term strategies and lower-risk assets like Bitcoin despite reporting a lack of industry knowledge, according to a new Bitpanda survey shared exclusively with Cointelegraph.

According to the survey, 50% of female crypto investors prioritize long-term financial growth, with 49% holding digital assets for up to five years and 39% planning to hold for more than five years.

Women also tend to prefer safer digital assets. Bitcoin

BTC

$84,491

remains the most popular investment choice, with 30% of respondents selecting it as their first digital asset investment compared to 24% of men.

More than 54% of the 1,400 surveyed investors made their first investments in Bitcoin, Ether

ETH

$2,142

or XRP

XRP

$2.23

.

Women tend to build more diverse portfolios and focus on long-term wealth creation rather than chasing short-term gains,” according to Gracy Chen, CEO of Bitget cryptocurrency exchange:

“This measured approach is exactly what the crypto ecosystem needs — investors who understand technological fundamentals and look beyond market noise.”

While men made 13 trades annually on average, women executed only 9. This patience and strategic thinking translates beautifully to crypto markets, where emotional reactions to volatility often lead to losses

More women entering crypto, but challenges remain

While female crypto investors are rising, a lack of education remains the main challenge for mainstream crypto adoption among women.

Over 81% of respondents admitted to being inexperienced investors, with 24% of female investors citing a lack of investment knowledge as their biggest challenge, while 41% pointed to financial constraints, according to Bitpanda’s survey.

Related: From Binance to SheFi, the frontier is feminine

However, Bitpanda’s female users have shown steady growth. Women who started investing in January 2024 have seen an average increase of 8.1% in their investments over the past year.

Chen highlighted that just 26% of crypto holders are women.

To bridge this gap, initiatives like Women in Ethereum Protocol (WiEP) emphasize the need for proper education, clear guidance and structured support to encourage more women to enter the crypto space.

“Women need proper education, clear guidance, and support, starting with small investment amounts,” WiEP representatives told Cointelegraph.