At the Binance Square event on March 8, 2025, Binance founder and CEO CZ (Changpeng Zhao) proposed a groundbreaking concept that shocked the industry - KOL time tokenization. This innovative concept not only opens new avenues for the application of blockchain technology in the social field but also sparked widespread attention and heated discussions both inside and outside the industry.

I. The Core Idea of Time Tokenization

The core idea of time tokenization is to transform personal time into digital assets and realize value transfer through blockchain technology. Specifically for KOLs (Key Opinion Leaders), they can set a 'price' for their time, and users can pay the corresponding fee to interact with KOLs. This approach not only opens up new sources of income for KOLs but also gives fans the opportunity to directly communicate with idols or experts.

II. CZ's Vision: A Payment-Based Interactive Platform

The payment-based interactive platform envisioned by CZ has the following characteristics:

1. Payment screening and anti-spam mechanism: Users who want to interact with KOLs need to pay a certain amount (e.g., 1 or 0.1 BNB). This mechanism can filter out users with genuine needs and effectively reduce spam. If the KOL does not respond within the specified time, the system will refund 50% of the amount paid by the user to encourage KOLs to reply promptly.

2. Message control and privacy protection: Message length is limited to 2000 characters (about two pages), and uploading images or attachments is not allowed. This reduces interference from ineffective information and avoids potential security risks. Users can attach contact information in messages. If KOLs choose to contact directly, both parties can continue communication in a free messaging application.

3. Platform revenue and distribution mechanism: The platform charges a 10% transaction fee for each transaction. The cryptocurrency paid by users is managed uniformly by the platform, with 90% of the revenue directly distributed to the address specified by the KOL. The transparent distribution mechanism enhances user trust.

4. Simplified processes, no new coins needed: The platform uses existing cryptocurrencies (such as BNB) as payment methods directly, without the need to issue new tokens. This greatly simplifies the operational process and lowers the entry threshold for users.

III. Coexistence of Advantages and Challenges

1. Significant advantages:

• Interest coordination: The platform design takes into account the interests of both KOLs and users, achieving healthy interaction between both parties through economic incentive mechanisms.

• Purifying the environment: Payment thresholds and refund mechanisms effectively reduce interference from spam.

• Secure and transparent: The application of blockchain technology ensures the security and transparency of the transaction process.

2. Challenges faced:

• Participation threshold: Payment thresholds may limit some users' willingness to participate.

• Balancing challenges: Finding a balance between incentive mechanisms and user experience still requires further exploration.

IV. Future Outlook: Potential Layout of YZi Labs

CZ revealed that YZi Labs may invest in a project that develops a good MVP (Minimum Viable Product) based on BNB/BSC. He believes that the time required to develop such a platform is not long (it could be completed in a few days or a week), provided that the project has sufficient security and scalability. CZ also stated that if the platform is secure enough and fully functional, he will be one of the first users.

Five, Summary: A new paradigm of social interaction and value transfer

The KOL time tokenization concept proposed by CZ opens up new possibilities for the application of blockchain technology in the social field. Through a combination of payment thresholds, incentive mechanisms, and blockchain technology, this model is expected to address issues of spam and low value transfer efficiency that exist in traditional social platforms. Although this concept is still in the conceptual stage, it provides important references for the design of future social platforms. If successfully implemented, it will create greater value for KOLs, users, and the platform.