Here are some reasons why the world cares about XRP:

1. **Accelerating international financial transfers**: XRP can improve the efficiency of financial transfers between countries by saving time and reducing costs, which benefits companies and individuals who regularly make international financial transfers.

2. **Reducing transaction costs**: Low transaction fees make it an attractive option, especially for developing countries where the cost of financial transfers may be high.

3. **Improving security transparency**: It relies on blockchain technology, which increases the transparency and security of transactions.

4. **Institutional adoption**: The use of XRP by major banks and financial institutions gives it a market advantage and strength.

5. **Energy efficiency**: Due to its lack of reliance on mining, XRP is considered more energy-efficient compared to other cryptocurrencies, making it an environmentally friendly option.

The world's interest in XRP can enhance the integration of global financial systems and improve user experiences

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