When you spend too much time on social media, it's easy to get trapped in an information cocoon, thinking that all the KOLs in the world are just like you, casually deconstructing things and sharing insights.

Until one day, for some unknown reason, I registered a small account and typed in 'crypto', discovering a whole new world that truly left me in awe.

From lottery giveaways, video reposting, and fierce argument battles, to using colors for traffic, almost no one has fewer than 100,000 fans, and any post with fewer than 1,000 likes is considered irrelevant.

Returning to #InfoFi, aside from what has been mentioned before:

"By 'quantifying external value' + 'dynamic incentives' + 'long-term reputation accumulation' to internalize KOL value"

This optimization for the macro Web3 information environment aside, #InfoFi also holds extraordinary significance for individuals in Web3.

One important point, as @hoidya_ said:

It provides mid-tier bloggers with more opportunities to be noticed by top projects.

Breaking it down, to some extent, producing more valuable information contradicts the ability to attract a larger audience; an excellent Web3 researcher is unlikely to also be an excellent Web2 promoter.

For example, on traditional algorithm platforms like X, generating emotional content is far easier to gain attention than producing thoughtful analysis. Combined with behaviors like buying followers and likes, this makes it relatively easy to achieve success in terms of viewership, while community building / value output / and value connections—areas where mid-tier bloggers typically excel—can easily be drowned out by noise.

However, the emergence of #InfoFi reveals some of these more invisible factors; indicators like $KAITO 's ICT/Mindshare and others are just that.

These indicators may uncover mid-tier bloggers who, despite not being successful in traffic, can genuinely reach the Listing Circle / VC Circle. (As per @OTZGary's perspective)

When the connections among industry practitioners float to the surface, and the contributions of value research can be quantified, project teams can move from selecting KOLs based solely on gut feelings or handing over everything to an agency for GTM, to now having new, more cost-effective incentives and promotional choices.