The Brazilian cashback company Méliuz surprised the market by announcing the purchase of 45.72 bitcoins, totaling approximately $4.1 million. The decision, according to founder Israel Salmen, reflects the view that bitcoin is an "improved version of gold," with the potential to preserve value in the long term.
Why Bitcoin?
* Protection against inflation: Salmen highlights that official inflation rates do not reflect the real loss of purchasing power, and bitcoin emerges as an alternative to protect the company's assets.
* Cash diversification: Méliuz, which had most of its resources tied to the CDI, seeks to diversify its investments and optimize cash returns.
* Long-term vision: The company is not concerned about the short-term volatility of bitcoin, as the allocation of 10% of cash represents a controlled risk. The focus is on the appreciation potential of the cryptocurrency over time.
It is not a "Brazilian Strategy"
Despite the purchase of bitcoins, Méliuz clarifies that it does not intend to become a "Brazilian Strategy," referring to the American company MicroStrategy, which made bitcoin its main strategic asset. The goal of Méliuz is simply to make its resources more efficiently profitable.
The future of Bitcoin at Méliuz
The company plans to announce a new relevant fact in 45 to 60 days, with more details about its financial investment policy and the bitcoin adoption strategy.
Conclusion:
Méliuz's decision to invest in bitcoin demonstrates the growing interest of Brazilian companies in the cryptocurrency market. The view that bitcoin can be a reliable store of value, similar to gold, is gaining increasing strength.