"Bank Soil" for Wealth: A Superstitious E-Commerce Trend in China
A peculiar trend has emerged on Chinese e-commerce platforms, where sellers are marketing "bank soil" as a mystical product that can attract wealth and improve financial luck. This soil, allegedly collected from entrances and lobbies of banks, is sold for 20 to 70 yuan, with some vendors offering customized services such as soil collection on auspicious dates, chanting rituals, and video proof.
Despite its popularity, experts warn that the trend exploits superstition and financial anxieties. The practice may also be illegal, as unauthorized collection of soil from bank premises could violate property rights or environmental regulations. Additionally, some sellers deter returns, claiming that "inviting wealth shouldn’t be reversed," while making exaggerated promises of financial gain.
In response, major Chinese e-commerce and social media platforms have taken action by removing product listings, promotional content, and tutorials related to "bank soil." Authorities continue to monitor and crack down on deceptive sales tactics.
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