The Trump Organization is expanding its presence in the digital world by registering the "TRUMP" trademark for a complete metaverse platform, while also offering NFT products and digital experiences. This move marks a significant step for the former US president into the blockchain and digital economy.

TRUMP Metaverse: Not Just NFTs

According to the application submitted to the United States Patent and Trademark Office (#USPTO ) in the form of "intent to use" – meaning there are plans for commercialization in the future – the TRUMP-branded metaverse ecosystem will not only stop at NFTs but will also include a diverse virtual world.

This platform is expected to integrate:

  • Virtual space: Restaurants, music, entertainment, and digital retail stores.

  • Virtual products: Furniture, beverages, luxury jewelry, perfumes, keychains, towels, and many other items.

  • Simulated training: Providing knowledge about business, real estate, hotel management, and other fields.

Tight Content Control

A special point in #Metaverse is that only content (images, text, video, audio) approved by "the 45th and 47th President" (referring to Donald Trump) is allowed to appear. This raises questions about the ability of this platform to interact with other NFT ecosystems – a crucial factor in blockchain technology.

Donald Trump and Previous Moves in Crypto

This is not the first time Donald $TRUMP and related businesses have stepped into the cryptocurrency field. Previously:

  • Trump Media and Technology Group (TMTG) has filed a trademark application for Truth.Fi Bitcoin Plus ETF, although there is no official filing with the US Securities and Exchange Commission (SEC).

  • #TMTG is also negotiating to acquire Bakkt, a cryptocurrency exchange owned by Intercontinental Exchange.

  • Donald Trump has previously licensed the use of his image for various NFT collections.

The Irony Behind the Trademark Application

According to lawyer Josh Gerben, there is an irony in this move: the Trump Organization is currently asking government employees at the USPTO – who were pressured by the Trump administration in the past – to handle their application. Currently, the USPTO has accepted the application but has not yet assigned an examiner.

Market Reaction

Immediately after this news, the market reacted slightly:

  • TMTG's stock (DJT) fluctuated slightly, changing by 0.46% before the market opened.

  • The price of the TRUMP token – representing the Official Trump project – rose from around $12 to nearly $12.5, although it is still down 83% from its ATH peak of $75 when it was first launched.

Conclusion

Although it is unclear when the TRUMP metaverse will officially launch, the trademark application indicates that #TrumpOrganization is seriously seeking to expand into the digital economy. This move not only reflects Donald Trump's ambitions but also contributes to shaping the future development trends of the metaverse and NFT.