#ActiveUserImpact What is an active user?

An active user is someone who regularly interacts with and uses your platform, with a high user engagement score.

The active user metric is commonly used to measure app performance, but the definition of an active user can vary by product.

For example, an active user using a social media management tool will interact and schedule posts multiple times each week. However, an active user using an event planning tool will create events once a month or a few times a year.

Important metrics for measuring active users

Why are active users important?

Tracking active users helps you measure product growth, churn, and retention at a high level. With this data, it becomes easy to take proactive measures and improve the overall health of your business.