#ActiveUserImpact

A particular platform or service regularly over a specific period of time.

This can be daily or monthly, and is used to assess how engaged an audience is with a product or service.

In a business context, active users play a critical role in the success of digital businesses, helping to increase revenue, improve user experience, and drive brand growth through ongoing engagement and participation.

In a community context, active users refer to individuals who regularly participate in activities and discussions within a particular community, whether it is a digital community such as social media platforms and forums, or a real-world community such as volunteer groups and professional networks.