#ActiveUserImpact highlights the influence and engagement of active users within a platform, service or digital community. By analyzing the interactions, behaviors and contributions of regular users, this indicator helps to better understand their role in the growth and dynamics of a digital ecosystem. A strong #ActiveUserImpact translates into increased retention, improved user experience and greater virality of content, thus promoting organic expansion. Companies and platform creators use this data to optimize their strategies, refine their products and strengthen engagement by offering more personalized and interactive experiences. By highlighting the value of active users, #ActiveUserImpact measures the effectiveness of loyalty campaigns, identifies emerging trends and anticipates market developments. It is therefore an essential strategic lever for maximizing the impact and sustainability of a digital project.