In the current era of booming digital economy, wallet activities have become a key window for glimpsing market trends and user behavior. From transaction data, high-frequency small payments are often concentrated in daily consumption scenarios, reflecting the everyday life of people; meanwhile, large transfers are often linked to investment and asset allocation, showcasing the flow of wealth.

Regarding participation, the conversion and retention rates of new users after receiving registration red packets and experiencing novice discounts can reflect the wallet's attractiveness and user stickiness. The responses of old users to various cashback and points redemption activities can also reflect the alignment of wallet functions and services.