In the context of the booming digital economy, wallet activities have become a key window to gain insights into market trends and user behavior. From transaction data, high-frequency small payments are often concentrated in daily consumption scenarios, reflecting the everyday life of people; while large transfers are mostly associated with investment and asset allocation, highlighting the flow of wealth.
Regarding participation, the conversion and retention rates of new users after receiving registration bonuses and experiencing introductory offers can reflect the attractiveness and stickiness of the wallet. The responses of old users to various cashback and points redemption activities can also reflect the alignment between the wallet's functions and services.