#ActiveUserImpact

How active users influence a product

Revenue: More active users can generate more visits, which can attract more advertisers and generate more revenue.

User satisfaction: Active user metrics can indicate how well a product meets user expectations.

Product-market fit: Active users can show how well a product fits the market.

Operational efficiency: The active user base can indicate market appeal and operational efficiency.

User acquisition: Trends in active users can help inform user acquisition strategies gogogoooooo