#钱包活动洞察 #钱包活动洞察 Wallet Activity Insights: Unlocking New Codes of the Digital Economy

In the context of the booming digital economy, wallet activities have become a key window to glimpse market trends and user behaviors. From transaction data, high-frequency small payments often concentrate on daily consumption scenarios, reflecting the everyday life of people; whereas large transfers are often associated with investments and asset allocation, showcasing the direction of wealth flow.

In terms of participation, the conversion and retention rates of new users after receiving registration red envelopes and experiencing beginner discounts can reflect the wallet's appeal and user stickiness. The responses of old users to various cashback and points redemption activities can also indicate the fit between wallet functions and services.

Wallet activities are also closely linked to market sentiment. During a bull market, participation in investment-related wallet activities is high; during economic downturns, savings and discount activities are more favored. Analyzing wallet activities can provide decision-making basis for financial institutions, merchants, and even investors, accurately grasping the market and seizing opportunities in the digital wave.