#TokenMovementSignals It is assumed that a company will only develop a new medical technology if there is evidence that the technology will yield returns that are greater than the investment required to develop the technology and bring it to market. The price that can be charged for new products and the volume of products sold largely determine the return on the initial investment. Estimating the volume of sales and the price of a product are important factors in the decision-making process during product development. Once on the market, prices are not static. Instead, they are influenced by a range of factors. This paper examines the impact of market experience, represented by cumulative sales volume, on prices. The rate at which prices decline with experience depends on a number of factors. The paper describes how price trends of products already on the market can be used to make investment decisions in new products and technologies.