On-chain insights refer to the analysis of data recorded directly on the blockchain, which is publicly accessible. This data includes transactions, smart contracts, addresses, and other recorded events, allowing analysts to understand market behavior and the dynamics of cryptocurrencies. Through this information, it is possible to identify patterns, such as movements of large whales (investors with large amounts of cryptocurrency), token flows between exchanges, and the level of activity of certain coins. On-chain analysis tools help traders and investors make more informed decisions, predict trends, and optimize strategies. With the increasing sophistication of blockchains, on-chain insights are becoming essential for a deeper and more accurate analysis of the crypto ecosystem.