#ActiveUserImpact

Firstly, it serves as a valuable tool for assessing the effectiveness of marketing campaigns. By observing an increase in active users during a campaign, it becomes evident that the ads yield positive results.

Secondly, analyzing the average duration of user activity enables companies to estimate the lifetime value of their customers or identify strategies for improving sales. For instance, if the typical user remains subscribed for six months, offering them a compelling deal at the five-and-a-half-month mark could extend their subscription period.

Furthermore, active user metrics offer a straightforward and impactful way to present information to stakeholders, executives, and investors. A 20% year-over-year increase in active users indicates significant and robust growth, instilling confidence in the company's performance