$LTC

$LTC The primary motivation for BUYcott behavior is to support a company or brand’s reputation, cited by 48 percent of BUYcotters. For boycotters, changing the way a company or brand does business is the top motivator (36 percent), but that is nearly tied with harming the reputation of the boycott target (35 percent). In both boycott and BUYcott cases, wanting to influence sales takes a back seat to impacting reputation.