$LTC Understanding What Binance Is (And Isn’t) Is the Best Defense Against Scams
2025-01-06
Main Takeaways
In this piece, Rachel Conlan, our Chief Marketing Officer, argues that understanding the true role of Binance and practicing critical thinking are essential defenses against increasingly sophisticated scams and impersonators.
Binance empowers users with tools and education for financial freedom but will never provide investment advice or solicit funds.
In an age of advanced AI and deepfake technology, maintaining skepticism and verifying information through official channels is crucial for staying safe.
A few days ago, I was involved in a deeply upsetting incident: a social media post from someone claiming to have been scammed by me, featuring a video call as “proof.” The video was unnervingly realistic – a lifelike AI-generated persona of me, soliciting money. For a moment, even I felt a pang of disorientation: could it have been me? Of course not. But the level of sophistication was frightening.
Sadly, this is not an isolated case. I’m tagged on social media almost daily by people who’ve fallen victim to impersonators using my name, likeness, and even my title at Binance to solicit investments or financial transactions via WhatsApp, Telegram, and other channels. It’s devastating to see people scammed out of their money, and I feel a deep responsibility to address this directly.
I always try to respond to these posts, emails, and messages, explaining that neither I nor anyone at Binance will ever reach out to you with investment advice or to solicit funds. But with fakes becoming so realistic, I understand the fear and confusion many feel. How can we protect ourselves in an age where the truth is so easily manipulated?
One critical defense is understanding the environment we operate in, what Binance is and isn’t, and practicing critical thinking when interacting online. This simple yet profound clarity can shield you from most scams.
What Binance Is and What It Isn’t
A major source of confusion is a fundamental misunderstanding
