#ActiveUserImpact
During the selected period, active users are calculated by counting each user uniquely. So if a single user is active multiple times in a day, they'll count as one active user. However, an app will also have inactive, or churned, users who have installed the app but have not used it during the selected period. These users are therefore not counted as active users, but may use the app during a future period with the help of re-engagement campaigns.
