When a marketer begins market research, they are always faced with the question of where to obtain data. There are several options:
● Primary research.
In this case, company specialists collect data from scratch. They conduct consumer surveys and gather focus groups.
● Secondary research.
Sometimes companies need a large amount of data for market analysis. It is impossible to collect such information independently, so marketers turn to statistical data from Rosstat, marketing studies, expert interviews, and data from industry associations.
● Quantitative research.
This is a market analysis method that helps answer the questions "How many?" and "Who?" An example of quantitative research is various surveys: by phone, on the website, or in person.
● Qualitative research.
This type of market analysis helps answer the questions "How?" and "Why?" Qualitative research is conducted to test a hypothesis or to find out under what circumstances consumers use a product. This involves in-depth interviews with the target audience, gathering focus groups, or observing consumers.
