The Evolution of Crypto Marketing: From Engineering to Social Influence


Ten years after Ethereum's inception, Vitalik Buterin would struggle to raise funds from scratch today. Despite a decade of development, the crypto community still awaits mass adoption, with projects targeting the next billion users while the first billion remains elusive. The shift from tech vision to social signaling for investments has hindered broader adoption. In the current market, success hinges on building a large audience or boasting Big Tech experience. Marketing now dominates the crypto landscape, with projects like Berachain thriving on social media presence rather than product knowledge. The industry's focus on short-term gains and engagement metrics risks alienating mainstream users. To truly grow, crypto marketing must return to its roots of creating value and solving real-world problems, bridging the gap between products and users. Only by prioritizing actual usage over mere engagement can the industry break free from its current cycle of superficial growth.
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