$BTC Bitcoin's price is currently around $96,000. It has seen some fluctuation in the past 24 hours. Generally, Bitcoin has shown positive growth over the past year. However, like any investment, its price is subject to market forces and can be volatile.

Some factors that might be influencing Bitcoin's price today include:

* Overall cryptocurrency market sentiment: The cryptocurrency market is known for its volatility, and Bitcoin, as the leading cryptocurrency, often follows broader market trends.

* Adoption and regulation: News regarding institutional adoption of Bitcoin or changes in regulations can significantly impact its price.

* Macroeconomic factors: Global economic events, such as inflation or interest rate changes, can also influence investor behavior and the price of Bitcoin.