Why Has the JUV Token Surged Over 100% Today?
On the evening of February 14, 2025, stablecoin issuer Tether (USDT) announced that it had invested an undisclosed amount to acquire shares in Juventus, one of the most successful and prestigious football clubs in the world.
In its announcement, Tether stated that the investment in Juventus would help the company establish a deeper connection between digital assets and the sports industry, further expanding opportunities to integrate its digital technology, payment systems, AI applications, and biotech innovations into the field of sports.
Last year, Tether’s Plan ₿ initiative signed an exclusive kit sponsorship deal with FC Lugano, a professional club in the Swiss Super League. Now, by acquiring shares in Juventus, Tether continues to affirm its commitment to expanding the influence of stablecoins within the traditional sports industry.