Hey guys, we need to talk about (Nezha 2)'s box office breaking 10 billion today! This isn't just a simple numerical breakthrough; there's a lot of economic insight behind it, and a whole wave of beneficiaries are enjoying the rewards. Let's follow my lead and see who they are👇
Guangxi Media:
It should be the biggest winner, with its stock price soaring.
Guangxi Media, as the main producer and distributor of (Nezha 2), has made a fortune.
After the Spring Festival holiday, Guangxi Media's stock price soared like a rocket, surging over 200% in 7 trading days, with its market value skyrocketing from about 28 billion yuan before the holiday to 84.9 billion yuan. This increase is truly jaw-dropping.
Data shows that Guangxi Media's revenue share from Nezha 2 is about 58%. With the box office breaking 10 billion, the company has gained over 2 billion in share revenue, which is even more impressive than last year's total revenue data. Guangxi Media really 'lay down and won' this time.
Director Jiaozi:
Once again, he has reaped both fame and fortune.
Director Jiaozi is undoubtedly a winner in life. Not only has his reputation in the industry risen due to (Nezha 2), but his earnings are also quite considerable.
On one hand, he may receive a 5%-10% share of the net profits from the film. Assuming the net profit after costs is between 2.7 billion and 3.4 billion, he could earn at least 135 million at the minimum 5% and up to 340 million at the maximum 10%.
On the other hand, Jiaozi holds about 40% of two companies (Chengdu Cocoa Bean Animation and Chengdu Zizai Realm). Based on a box office of 10 billion, these two companies could earn around 1.3 billion. Jiaozi holds 56% in Chengdu Cocoa Bean Animation and 51% in Chengdu Zizai Realm, meaning he could earn over 500 million or even more through company dividends.
In addition, the sales of movie derivatives are booming. If the total revenue from derivatives is 500 million, and if directors receive about 30%, Jiaozi could earn around 150 million.
Revenue from online copyrights is also significant. Domestic video platforms are expected to spend heavily to purchase the online broadcasting rights for (Nezha 2), with procurement prices reaching around 200 million.
After 5 years of hard work, Director Jiaozi's total earnings should exceed 1 billion.
Cinema Chains:
Box office shares also earned them a fortune.
Cinema chains are also one of the beneficiaries of (Nezha 2)'s box office success. Generally, cinema chains take about 50%-57% of the box office.
Taking a box office of 10 billion as an example, after deducting 8.3% in taxes, the distributable box office is about 9.17 billion. At a share ratio of 52.27%, the cinema chains could receive about 4.81 billion.
Industry giants like Wanda Cinema, with numerous theaters, are making a fortune. After all, (Nezha 2) has become a cash cow for many small theaters in county towns, and as the 'big brother' of Chinese cinema chains, Wanda's many direct-operated and joint-operated theaters have substantial box office revenues.
Merchants of Derivatives:
Riding the wave of IP, sales are booming.
(Nezha 2)'s popularity has also driven the prosperity of the derivatives market, and related businesses are making a fortune.
Products like the Bubble Mart co-branded products and Ao Guang figures are selling like hotcakes. If the total revenue from derivatives is 500 million and directors earn around 30%, Director Jiaozi could earn about 150 million. The earnings for merchants are even more significant.
These derivatives not only satisfy fans' collection needs but also bring huge business opportunities to merchants, truly riding the wave of (Nezha 2) and soaring.
Fans and Audiences:
A spiritual and visual feast, with plenty of rewards.
Though fans and viewers pay to watch the movie, they are also beneficiaries.
(Nezha 2) provides the audience with an extraordinary visual feast and spiritual enjoyment, allowing everyone to have a joyful and thrilling time in the theater.
Moreover, the success of this film has ignited national pride, allowing more people to witness the rise of Chinese animated films. This kind of spiritual gain is priceless, right?
With#哪吒2 launching in multiple countries globally, the final box office of 15 billion is certainly achievable.
For those who have seen Nezha 2, feel free to share in the comments which lines moved or attracted you the most!