Where did you see this news? Is this coin already being traded on other exchanges? Or will it be a new launch on Binance?

A good opportunity to trade
HEI is the old lit, it has changed its name, it will be launched on 02/13 from 07:00 Brazil time
Starting at $0.74 at the opening, it can reach up to $16.00 like lit did, but it is not a currency for the long term, an opportunity to make a significant gain at the opening