Recently, the meme coin craze on the BNB Chain has had multiple impacts on the cryptocurrency market. First, this craze has increased the trading activity and liquidity of funds on the BNB Chain. For example, with the launch of projects like Thena (THE), the trading volume on the BNB Chain has significantly increased, and the liquidity of funds within the ecosystem continues to rise.

In addition, the popularity of meme coins has also attracted more new users to the cryptocurrency space. According to a global user survey by Binance, about 45% of respondents entered the crypto market in 2024, with 16% of respondents holding meme coins, making it the most held crypto asset among participants.

However, the meme coin craze has also posed challenges for exchanges. Binance's Chief Marketing Officer Rachel Conlan stated that the recent meme coin craze has placed additional pressure on the exchange's listing review team, requiring the platform to strictly screen suspicious projects to protect user interests.

Overall, the meme coin craze on the BNB Chain has boosted market activity and attracted the attention of new users, but it also reminds investors to act cautiously when participating in such investments and to be aware of potential risks.