The XRP cryptocurrency continues to attract the attention of large investors, despite price fluctuations. During periods of declining rates, so-called “whales” become active – large holders who buy up significant volumes of tokens, expecting future growth.

Who Buys XRP During the Crash?

1. Large investors

Blockchain market analysts note that during the recent XRP decline from $2.90 to $2.22, major players purchased more than 120 million tokens worth about $288 million. This indicates high institutional investor interest in Ripple assets.

2. Ripple Labs

Ripple, the developer, holds a significant amount of XRP and continues to actively support the token. As of 2025, Ripple holds over 72% of all issued XRP, equivalent to hundreds of billions of dollars. This ownership allows the company to control liquidity and influence the market.

3. Financial institutions

Japanese financial group SBI Holdings is one of the largest investors in XRP. Their investments in Ripple and the cryptocurrency are estimated at $10 billion, which is even greater than the market capitalization of SBI itself. The company actively uses XRP in its payment systems and continues to expand its use in the banking sector.

Why do investors continue to buy XRP?

Despite market fluctuations and SEC litigation, XRP remains a key player in the crypto payments space. Its high transaction speed, low fees, and support from financial giants make it an attractive long-term investment.

In addition, Ripple is actively developing its ecosystem by entering into new partnerships with banks and payment companies. These factors strengthen investor confidence and encourage them to buy XRP even when the price is falling.

What conclusions can be drawn?

While retail investors remain hesitant, major players continue to increase their XRP holdings. This may indicate their confidence in the cryptocurrency’s future growth and widespread adoption in the global financial system.

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