MicroStrategy's Bitcoin Strategy

Since August 2020, MicroStrategy, under the leadership of its CEO Michael Saylor, has gradually incorporated Bitcoin into the company's primary asset reserve. Saylor believes that Bitcoin is a form of 'digital gold' with outstanding value storage capabilities, capable of combating inflation and currency depreciation. As of now, MicroStrategy has purchased over 120,000 Bitcoins, with a total investment exceeding $3 billion.

Fundraising to Support the Bitcoin Strategy

To support this massive Bitcoin investment, MicroStrategy has adopted various fundraising methods. Firstly, the company has raised funds through the issuance of stocks, bonds, and convertible bonds. For example, in December 2020, MicroStrategy successfully raised funds amounting to $650 million through the issuance of convertible bonds to purchase Bitcoin. Subsequently, the company has conducted several similar fundraising activities, raising a total of over $2 billion.