Microstrategy changes its name to Strategy: Bitcoin is the focus

MicroStrategy, the business and enterprise data analytics company that holds the largest amount of Bitcoin today, has just announced a rebranding to Strategy to better demonstrate its crypto-focused orientation.

According to the official announcement, the name change is a natural development, helping to reflect the strategic focus and expand the company's attractiveness.

Strategy's new logo is designed with a stylized "B", symbolizing the "Bitcoin strategy" and the company's unique position as a company that owns its own Bitcoin treasury. Besides, the brand's main color was changed to orange, representing energy, wisdom and Bitcoin.

Commenting on the change, Michael Saylor, Founder and Executive Chairman of Strategy, said: "Strategy is one of the most powerful and positive words in human language. It also represents the company's brand streamlining, focusing on the most important part."

As of now, Strategy is holding 471,107 BTC, with a total value of about $44 billion, and has just ended a 12-week streak of buying more Bitcoin. Founder and executive chairman Michael Saylor said that this change reflects the core strategic nature of the company.

He quotes the famous quote of Antoine de Saint-Exupery, a famous French writer and aviator:

Perfection is achieved not when there is nothing left to add, but when there is nothing left to remove.

-- Antoine de Saint-Exupery --

According to Saylor, after 35 years of operation, this new brand is a perfect reflection of the company's pursuit of perfection.

In addition to the rebranding, Strategy is also preparing to release its Q4 financial report after the market closes on February 7. According to CEO Phong Le, the company is innovating in two of the most important areas of technology in the 21st century: Bitcoin and artificial intelligence (AI).

He said that simplifying the name helps to more clearly express the strategic vision and value that the company brings to shareholders, customers, partners and employees.

Shortly after the name change, Strategy released its Q4/2024 financial statements, showing that the company recorded a BTC yield of 74.3% in 2024 and revised its 2025 target to more than 15%.

Operating expenses in Q4 soared to $1.103 trillion, which included a $1.006 trillion digital asset impairment loss, resulting in a net loss of $670.8 million.

With the rebranding and reorientation of the Bitcoin strategy, Strategy expects to reach a profit of $10 billion from Bitcoin by 2025.

As of December 31, 2024, Strategy is holding about 447,470 BTC, with a book value of $23.909 billion and a market value of $41.789 billion. The average buying price per BTC is around $62,503.

Currently, Strategy (MSTR) shares are trading at $336.27 per share, down 3.3% after the news was released.

As before, Microstrategy continues to choose Bitcoin as its primary reserve asset, accumulating through cash flows from trading, stock issuance, and debt raising. The company's financial strategy allows investors to gain access to Bitcoin through a variety of asset classes, including stocks and bonds.

In addition, Strategy continues to develop AI-applied enterprise analysis software, combining expertise in the field of data analysis with a commitment to developing digital assets.

With a combination of effective financial management, a Bitcoin holding strategy, and a focus on technology, the company aims to be a leader in both digital assets and enterprise analytics.