"BlackRock’s Bitcoin ETP: Europe Gets a Taste of the Big League"
BlackRock, the world’s largest asset manager with over $10 trillion in AUM, is reportedly preparing to launch a Bitcoin ETP in Switzerland, according to Bloomberg. This marks BlackRock’s first crypto-linked ETP outside the U.S., following the massive success of its iShares Bitcoin ETF (IBIT), which has amassed nearly $60 billion in assets.
With Europe’s crypto ETP market heating up—driven by aggressive fee competition—BlackRock’s entry could push the landscape further. While details on fees remain unclear, analysts note that U.S. ETFs currently dominate global liquidity and cost efficiency.
This move signals growing institutional interest in European crypto investment products, following Kraken’s recent derivatives license approval. BlackRock’s silence on the matter only adds to the anticipation—watch this space.
