The analytical center Presto Research conducted a study that revealed a catastrophic decline in the value of new cryptocurrencies listed in 2025. The study covered 18 tokens, each of which lost between 74% and 94% of their initial price within just days or weeks after listing.
The tokens suffering the greatest losses were ZEREBRO, SWARMS, and ALCH. ZEREBRO depreciated by 94.41% over 32 days, SWARMS fell by 93.12% in 27 days, and ALCH lost 91.38% over the same period. On average, the maximum drawdown (MDD) for these tokens occurred between 5 to 32 days, indicating a rapid decline after their exchange listing.
The cryptocurrency with the fastest devaluation was VVV, which lost 78.95% of its value in just 5 days.
These data serve as a warning for newcomers in the cryptocurrency world, emphasizing that one should not immediately invest in new tokens after their listing. The reasons for such collapses can be varied: from low liquidity and speculative strategies to a lack of trust in the projects.
However, for experienced traders, this could be a signal for shorting. Shorting involves selling borrowed cryptocurrency at its peak price and then buying it back at a reduced price to return to the lender, thereby earning on the price difference. But it should be noted that many tokens have a short hype phase followed by a sharp decline. Without active community support or real utility, tokens are particularly at risk.
Binance Futures offers the possibility to short new assets with leverage, which can be both profitable and risky.
It's worth noting that according to data from October 2024, out of 37 tokens launched on Binance, only 5 showed profitability, while the majority lost between 30% to 80% of their value. The token AEVO was particularly hard hit, losing more than 88% since its debut in March.