#Trump expands crypto footprint, gives memecoin utility for merch purchases

President Trump is further integrating crypto into his business empire, allowing holders of his official memecoin TRUMP to purchase merchandise.

US President Donald Trump has tied his official memecoin to merchandise, allowing holders to purchase sneakers, watches and fragrances with the Official Trump (TRUMP) token. The move shows the expanding crypto footprint of the 47th president of the United States, a remarkable turnaround since saying crypto value is “based on thin air” years ago.

According to a Jan. 29 Bloomberg report, the three websites accepting TRUMP for the president’s merchandise are GetTrumpSneakers.com, GetTrumpWatches.com and GetTrumpFragrances.com. According to Citizens for Responsibility and Ethics in Washington, Trump-linked company CIC Ventures LLC owns the websites.

In addition to Trump’s token, the websites accept #bitcoin  BTC$102,166.

The move gives utility to TRUMP, which had previously been used simply for speculation or support of the new president. According to #Solscan , the memecoin has around 700,000 holders, though affiliates of the Trump Organization own 80% of the supply.