Trump Media, the company behind Truth Social, is taking a bold step into the world of digital finance with the launch of Truth.Fi, a platform dedicated to cryptocurrencies and customized exchange-traded funds (ETFs). This move marks a significant expansion of the Trump-affiliated ventures into the digital asset space, following their involvement with the decentralized finance (DeFi) protocol World Liberty Financial and the release of an "official" memecoin.
🔴WHAT YOU NEED TO KNOW❓
👉Truth.Fi's Focus:
The new platform will center on crypto investments, alongside tailored ETFs designed to meet the needs of individual investors.
👉Big Backing:
Trump Media's board has approved a major investment of up to $250 million, partnering with asset management giant Charles Schwab. This investment will focus on customizable financial products, including separate managed accounts (SMAs), ETFs, and cryptocurrencies like Bitcoin (BTC).
👉Strategic Partnership with Schwab:
Charles Schwab will not only advise on Truth.Fi’s investment strategy but also provide guidance on platform developments and offerings.
👉A Natural Evolution:
According to Devin Nunes, CEO and Chairman of Trump Media, “Truth.Fi is a natural next step in the Truth Social movement. We started by offering a free speech platform, expanded with a fast TV streaming service, and now we’re moving into decentralized finance and investment products.”
👉Market Reaction:
The announcement has positively impacted DJT shares, which surged by over 10% following the news.
🔴WHAT'S NEXT FOR TRUMP MEDIA❓
With Truth.Fi, Trump Media aims to position itself at the forefront of the growing decentralized finance space, offering investors access to innovative products and embracing the crypto revolution.
This launch marks the latest chapter in Trump’s push to integrate digital finance and cryptocurrency into his broader portfolio.
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