$BTC

Last week, real estate tech company Fathom Holdings (NASDAQ: FTHM) announced that it has added Bitcoin to its list of assets to buy. Just like Nuvve, Fathom did not make this decision until it sought the approval of its Board of Directors. Moreover, the firm is allocating 50% of its excess cash to this cause.

Fathom wants to buy up to $500,000 worth of BTC or Bitcoin ETFs in the next two weeks, with plans to increase over time. The firm’s CFO Joanne Zach acknowledged that Bitcoin is becoming more accepted as a decentralized store of value, with growing interest in other digital currencies.

Similarly, Japanese financial firm Metaplanet Inc. recently announced a landmark capital raise in the Asian equity market to increase its Bitcoin holdings. It plans to acquire 10,000 BTC by the end of this year. A few others, like healthcare companies Semler Scientific and Cosmos Health, have equally announced their respective Bitcoin-buying strategies.

Related article: Fathom Holdings to Invest $500,000 in Bitcoin, Plans Crypto Payment Integration

Much of the traction that Bitcoin is gaining from institutional investors comes from the price increase that the coin has recorded so far. From trading below $50,000 in 2023, BTC has surged by more than 100%, trading at $100,762.73