$FLOKI Floki achieved great success with its Super League marketing campaign, expecting to attract millions of viewers🏉🌍
Floki continues to push mainstream marketing by launching a large-scale marketing campaign in collaboration with the highest level of the rugby league system in the UK, the Super League.
The campaign will showcase Floki through dynamic LED pitchside displays during the 2025 season, reaching approximately 110 million displays in the UK alone.
The event kicks off in vibrant February with nine highly anticipated matches, including the historic clash between Wigan Warriors and Warrington Wolves on March 1 in Las Vegas.
Each match will be broadcast live on Sky Sports to ensure maximum visibility for the Floki brand.
This strategic campaign takes full advantage of the unique demographics of Super League and cryptocurrency investors. Rugby league fans are known for their above-average income levels and strong acceptance of marketing in the financial industry, making them an ideal audience for Floki's message.
The campaign will provide 150 minutes of premium pitchside LED display time throughout the season, with Floki participating in approximately 50 matches. Each match can attract up to 600,000 domestic TV viewers. International broadcasting agreements with Fox Sports, Rogers Media, Premier Sports Asia, and ESPN Africa will extend the reach beyond the UK market.
What makes this campaign so powerful?
👉 Sky Sports will broadcast 170 matches live
👉 Additional exposure through BBC live coverage of 15 matches
👉 International broadcasts covering Australia, Canada, Asia, and Africa
👉 Establishing a prominent position in a field where cryptocurrency marketing is not yet saturated
👉 The target audience aligns with potential cryptocurrency investors
This campaign is another strategic move for Floki to achieve its goal of becoming the most well-known and widely used cryptocurrency globally. By leveraging the passionate rugby league community, Floki continues to actively build global brand awareness.
