#TRUMPOnBinance

Trump declared $TRUMP as his "Official Trump Meme" coin on social media. Several other Trump-branded coins are around, but none with his endorsement.

The $TRUMP coin skyrocketed to just above $75 early Sunday but has pulled back to $60. The market cap is now $12 billion, according to CoinMarketCap.com. But the fully diluted valuation is roughly $60billion.

The $TRUMP website says 80% of the meme coin is held by Trump Organization affiliate CIC Digital, and a CIC co-owned entity called Fight Fight Fight.