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It seems like the situation you're describing reflects a possible manipulation within the cryptocurrency space. Here's a breakdown of the points:

1. Meme Coin Craze: Meme coins like DOGE, PEPE, and others were marketed based on hype and social media attention, creating an illusion of enormous profits. But the truth is that their value is often volatile and largely driven by speculation rather than fundamentals.

2. Game of Manipulation: Big players or influencers can artificially pump up the value of these coins, making small investors think they’re the next big opportunity. Once the hype dies down or they cash out, it’s typically the smaller investors who are left holding the bag.

3. Launching Their Own Coin: The introduction of new coins by high-profile figures can lead to further confusion, causing people to chase after something they believe will grow in value, without a clear understanding of the market. This often results in disappointment when things don't go as expected.

As for whether it's a scam or a strategy, it's important to consider the long-term viability of any investment. Cryptocurrencies can be highly speculative, and the rise of some projects does not necessarily indicate solid growth opportunities for everyone involved. The market tends to favor those with the biggest influence, leaving smaller players at a disadvantage unless they're cautious or lucky.