Due to the US government's ban on TikTok, many American users have begun looking for new social platforms. Last year, the US government announced that TikTok faced a "sale or ban" ruling and set a deadline of January 19. This news made thousands of American users anxious.
As TikTok's predicament becomes more serious, many American users have turned their attention to RedNote, where they share photos of their daily lives, pets, and even their own squirrels and donkeys, and express greetings in "plastic Chinese," calling themselves "TikTok refugees."
On January 14, Xiaohongshu topped the U.S. Apple App Store download list. Google Trends data showed that the popularity of "RedNote" surged, indicating strong attention from U.S. users.
As TikTok faces a ban, Xiaohongshu quickly attracted a large number of American users and successfully achieved internationalization. At the same time, Xiaohongshu's concept MEME: MOMO soared 600 times, demonstrating market potential.
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CA: 8J6CexwfJ8CSzn2DgWhzQe1NHd2hK9DKX59FCNNMo2hu
