Cardano and Barcelona form alliance to boost fan engagement
FC Barcelona is transforming fan engagement thanks to its partnership with Cardano, one of the leading blockchain platforms on the market.
The deal, previously announced on LinkedIn, gained prominence after Frederik Gregard, CEO of the Cardano Foundation, highlighted it on X.
The fan revolution with blockchain and Web3
The collaboration includes initiatives such as Barça Vision, a platform that integrates Web3 technologies and artificial intelligence (AI) to offer unique experiences to fans.