#BitwiseBitcoinETF Why do we cling to false beliefs, even when faced with evidence that shatters them? Confirmation bias is often to blame. Defined by Britannica as the tendency to “process information by looking for, or interpreting, information that is consistent with existing beliefs,” confirmation bias misleads us by filtering reality through a lens of comfort.

This means we give more weight to what we already believe and sideline anything that challenges those beliefs. This mental habit becomes especially potent when we’re emotionally invested in an issue — making it hard to see the full picture, even when it's right in front of us. We humans generally enjoy the comfort of having a consistent, unambiguous picture of the world. In the contradictory, fragmented online information environment we navigate today, this deep-seated bias gets activated to preserve this worldview consistency in the face of constant changes.