《Kaito/Yap Twitter Debate Conference Phase Summary》
I. Affirmative Viewpoint
1️⃣ Affirm the positive impact of the product on the overall Twitter environment:
The Yap score is a good indicator, and the emergence of this product allows many hardworking KOLs to see hope for upward movement; it has pulled off the last piece of the shameful cover for the score-farming teams, leaving them nowhere to hide;
2️⃣ Affirm the apparent advantages of the product:
The team is close to the core circle, and over the past year, it has been the first choice for many overseas project parties and secondary funds, with high repurchase rates; they are continuously paying with real money;
3️⃣ Affirm the product's strong ability to identify KOLs
(Attached is my score screenshot～)
II. Opposing Viewpoint
1️⃣ Question the speakers:
Speakers are either taking ads, farming scores, or mindlessly flattering the core circle;
2️⃣ Question the product mechanism:
Pricing is too high; the algorithm discriminates against non-English content and is too biased towards institutional-related accounts. Products that use public domain data to rank/pricing KOLs are destined to fail, as they cannot rationally assess KOL influence without community data;
3️⃣ Question the product's role in the overall Twitter environment:
This product belongs to "cabal-tech," while KOLs should represent the community; an overly recognized single metric will lead to the rich getting richer, increasing the difficulty for new bloggers to grow through quality content.
III. Neutral Viewpoint
(Understanding the controversy arises from the mismatch of target groups: Kaito is not a product aimed at retail investors or KOLs, but at institutions, project parties, or marketing agencies)
1️⃣ As a product aimed at institutions:
Kaito is to some extent a competitor to products like Nansen/Dune, and if institutions are willing to pay, it cannot be criticized;
2️⃣ As a product aimed at project parties or marketing agencies:
It has added an indicator to assess the effectiveness of KOL's traffic investment, which is better than pure subjective feeling;
3️⃣ Understand the motivation of the speakers:
The Kaito score has stimulated KOLs' desire for mutual competition, which is human nature.
