Crypto.com has introduced a sports prediction market in the U.S., starting with the Super Bowl. The platform aims to cater to crypto traders interested in betting on real-world events, leveraging its popularity among sports fans. Users can bet on NFL teams in the playoffs using various digital assets, including the native Cronos token. This launch coincides with the establishment of Crypto.com's U.S. trust company, offering custody services. While prediction markets like Polymarket and Kalshi have seen increased activity, sports betting remains less popular on these platforms in the U.S., presenting an opportunity for Crypto.com. The company's focus on sports partnerships has resonated with American sports enthusiasts, reflected in its significant investments in the NBA and other sports sponsorships. With the U.S. sports betting market experiencing substantial growth, Crypto.com is well-positioned to engage crypto holders interested in sports gambling.