FLOKI partners with the World Tennis League for Season 3, attracting over 46 million viewers! 🎾
Floki enters the mainstream sports arena through a strategic collaboration with the renowned World Tennis League, bringing this people's cryptocurrency to millions of tennis fans worldwide.
The latest edition of the World Tennis League will be held from December 19 to 22 at the iconic Etihad Arena in Abu Dhabi, UAE, promising a blend of world-class tennis and entertainment. This partnership will showcase Floki to over 46 million viewers globally.
This event features an outstanding lineup of top tennis stars, including Aryna Sabalenka, Iga Swiatek, Maria Paulini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mira Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko, and Denis Shapovalov. These players are assigned to four different teams - the Kites, Eagles, Falcons, and Hawks - as part of the full-court game format.
In the evenings, the league will transform the venue into a concert space featuring several global music icons, including:
Grammy Award winner Bryan Adams ("Summer of '69" and "Everything I Do")
Multi-Platinum artist Akon ("Smack That," "Lonely")
Pop icon Anastacia ("I’m Outta Love," "Left Outside Alone")
Global dancehall superstar Sean Paul ("Temperature," "Get Busy")
Floki's presence will be prominently displayed throughout the event, with high visibility placements including:
Premium court positions next to the tram
Dynamic digital LED boards
Large screen displays
Event backdrops
All digital collateral
The event will be broadcast live on Sony TV, alongside several other global broadcasting partners, ensuring maximum exposure for the Floki brand worldwide.
This strategic partnership aligns perfectly with Floki's mission to become the most recognized and widely used cryptocurrency in the world. By combining the thrill of professional tennis with world-class entertainment performances.